Meets Lone Star Charm
Texas's Friendliest Membership
The Club at Horseshoe Bay Resort leads the way among private clubs and resorts, providing a wide range of both classic and distinctive amenities.
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In 1968, Norman and his wife Dorothy embarked on a search for land, ultimately discovering the "Coke" Ranch previously owned by the Lupton Family, renowned Coca-Cola bottlers. Norman, along with his cousin Wayne Heard, formed a partnership driven by their shared vision of creating a resort-style community.
Development commenced in 1971 with the inauguration of the Yacht Club, and the name "Horseshoe Bay" was chosen, inspired by a serendipitous encounter with a horseshoe while walking through the land. "One day Norman and I were standing in the middle of the dry lake bottom. I stumbled across a rusty horseshoe and picked it up. We decided that was a sign and settled the question of the name," recounted Wayne.
In 1995, the Jaffe Family assumed controlling interests in the resort, marking a new chapter in its history. As of 2024, the Club and Resort have reinvested over $350 million into enhancing its amenities, with further projects slated for the future.
In 1968, Norman and his wife Dorothy embarked on a search for land, ultimately discovering the "Coke" Ranch previously owned by the Lupton Family, renowned Coca-Cola bottlers. Norman, along with his cousin Wayne Heard, formed a partnership driven by their shared vision of creating a resort-style community.
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Nestled within Texas' strategic Golden Triangle on coveted Lake LBJ, The Club at Horseshoe Bay Resort is positioned just a scenic drive away from major cities such as Austin (45 minutes), San Antonio (1 hour), Dallas (4 hours), and Houston (3.5 hours), its prime location ensures accessibility to a significant portion of the state's wealth and population. For those traveling by private aircraft, the resort offers a 6,000-foot lighted runway and Jet Center, ensuring seamless travel with essential services.
Surrounding the resort, a plethora of activities awaits, including vineyard tours, distillery visits, and opportunities to savor award-winning Texas wines and brews. Explore nearby attractions such as historic Fredericksburg, Marble Falls' bustling shopping scene, or the thrill-packed Hidden Falls Adventure Park and Enchanted Rock.
Dive into local history at the Falls on the Colorado Museum or enjoy family adventures at Longhorn Cavern State Park or on the tranquil lake waters.
